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While doodling in my sketchbook I began writing different phrases and ended up writing “milk and cereal” in many different ways. I decided that I was going to create some sort of packaging for a gourmet cereal company out of the type studies I did.
I wanted to create a unique type a cereal company that not only distributed gourmet and fresh cereals, but also supplied the milk and such to go along with said cereals. I categorized and color coordinated each product so that it would create a unified brand as well as making everything more pleasing and easy for the consumers. I decided to put all the cereals in resealable bags instead of boxes because it keeps the products fresher for longer. I also wanted to make it easier to read the bag at a glance by using different colors and large images of the products inside so that people would know what they were getting even before they picked it up. With the colors I also wanted to make it easier for returning customers to easily grab the right bag they wanted without having to pause and search for it among the other bags. The milk followed the same formula, with every type of milk having its own specific color.
While doodling in my sketchbook I began writing different phrases and ended up writing “milk and cereal” in many different ways. I decided that I was going to create some sort of packaging for a gourmet cereal company out of the type studies I did.
I wanted to create a unique type a cereal company that not only distributed gourmet and fresh cereals, but also supplied the milk and such to go along with said cereals. I categorized and color coordinated each product so that it would create a unified brand as well as making everything more pleasing and easy for the consumers. I decided to put all the cereals in resealable bags instead of boxes because it keeps the products fresher for longer. I also wanted to make it easier to read the bag at a glance by using different colors and large images of the products inside so that people would know what they were getting even before they picked it up. With the colors I also wanted to make it easier for returning customers to easily grab the right bag they wanted without having to pause and search for it among the other bags. The milk followed the same formula, with every type of milk having its own specific color.