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The project was to design and brand a company of our own and focus on creating the packaging. The company had to have a strong voice that was then reflected in the design and packaging. The project called for multiple size variations of the packaging as well as products. I decided to go with a company that sold high end male grooming products.
I wanted to create a product that would be both amusing and sophisticated. Male grooming products are growing in populatirty, so I wanted my company to stand out from the crowd. The brand had to have a strong voice and concept if I wanted to create a witty yet luxurious product. I had to make sure that there was a balance between class and humor while still feeling strong and masculine.
The project was to design and brand a company of our own and focus on creating the packaging. The company had to have a strong voice that was then reflected in the design and packaging. The project called for multiple size variations of the packaging as well as products. I decided to go with a company that sold high end male grooming products.
I wanted to create a product that would be both amusing and sophisticated. Male grooming products are growing in popularity, so I wanted my company to stand out from the crowd. The brand had to have a strong voice and concept if I wanted to create a witty yet luxurious product. I had to make sure that there was a balance between class and humor while still feeling strong and masculine.